Daily Archives: 09/10/2014

Here’s me with one of my main guitars. Even most non-guitarists will recognise it as a Fender Stratocaster (though mine is a Tokai copy), the most successful model of electric guitar ever made. It was released in 1954, and remains the worldwide market leader, pretty much in its original form. Even Fender’s “improvements” have proved unable to compete with the original post-war technology. To what can one attribute its 60 year dominance of a crowded market?